Privacy Policy

PRIVACY POLICY – Hotel Calea Tulum

A. DATA CONTROLLER IDENTITY Desarolladora Aquaturquesa, for the purposes of marketing the products and/or services managed and/or distributed by our lodging facility Hotel Calea Tulum (hereinafter the “Hotel”), is committed to protecting your privacy. Our Personal Data Compliance Department is responsible for data protection and is located at Paseo Zama C. Itzamna, Manzana 26 LT 144, Aldea Zama, Tulum, Quintana Roo, 77760. You can contact us by email at contacto@caleatulum.com.

B. PERSONAL DATA To fulfill the purposes described in this Privacy Policy, Hotel Calea Tulum may collect your personal data in various ways:

• When you provide the information directly.
• When you visit the Calea Tulum website.
• When you use Calea Tulum’s online services, including data obtained through social networks (Facebook, Twitter, LinkedIn, Google) or when you connect to the Wi-Fi network provided by our establishment.
• Through other means permitted by applicable law.

The personal data we may collect include: Identification Data:

• Full name, telephone number(s), marital status, email address, age, date of birth, nationality, gender, Federal Taxpayers Registry (RFC), occupation, and lodging and travel-related preferences.

Location Data:

• Home address, tax address, reservation dates and codes, flight number, date and time, travel destination, hotel name, check-in and check-out dates.

Authentication Data:

• User name and password, handwritten and electronic signature, official IDs, membership/frequent-traveler number.

Financial Data:

• Bank card number, income level, and tax status certificate.

Sensitive Data:

• Bank card number (credit/debit), expiration date, and CVV code.
• Family medical history, health status, and medical reports.

Biometric Data:

• Voice recordings.

C. SENSITIVE PERSONAL DATA Sensitive personal data are those that affect the data subject’s privacy or whose disclosure could lead to discrimination, such as racial or ethnic origin, health status, genetic information, religious, philosophical or moral beliefs, union membership, political opinions, and sexual preferences. If you request a specific service that requires sharing such data, Calea Tulum will use them solely to provide the requested service, handle cancellations, identify travel needs, and address your specific requirements. In the event of public-health emergencies, Calea Tulum may collect health data solely for health-protection purposes for you and other guests at the Hotel or any property managed by Calea Tulum. This information will be stored only for as long as necessary to fulfill its purpose. D. PURPOSE AND PROCESSING OF PERSONAL DATA Primary Purposes (Necessary for Service Provision) Your personal data will be used to provide you with the services and/or products you request, including:

• Reservations, vacation-package purchases, loyalty-program membership, referral-program enrollment, and the organization of events and social gatherings.
• Invoicing, payment processing, and coordination with service providers.
• Enhancing your experience by identifying your preferences during your stay.

Secondary Purposes (Optional Use) Additionally, your information may be used to:

• Send promotions, special offers, newsletters, surveys, and participation in raffles or contests.
• Analyze user data to personalize communications and promotional offers.
• Share your data with affiliated companies for commercial purposes.

E. LIMITING THE USE OR DISCLOSURE OF PERSONAL DATA FOR SECONDARY PURPOSES To limit the use or disclosure of your personal data for secondary purposes, you may:

• Register with the Public Registry of Consumers Who Object to Advertising, administered by PROFECO, to avoid receiving promotional materials.
• Send an email to contacto@caleatulum.com requesting the cancellation of promotional communications, specifying the email address(es) and/or phone number(s) to be restricted.

F. RIGHTS OF ACCESS, RECTIFICATION, CANCELLATION, AND OPPOSITION (ARCO RIGHTS) You may access, rectify, cancel, or oppose the use of your personal data in accordance with the Federal Law on Protection of Personal Data Held by Private Parties. To exercise these rights, send a written request to the Personal Data Compliance Department, located at Paseo del Atardecer 152, Irapuato, GTO, 36670, Monday to Friday from 9 a.m. to 2 p.m., or via email to contacto@caleatulum.com. The request must include:

1. Full name of the data subject.
2. Email address for notifications.
3. Proof of identity or legal representation.
4. Description of the data and the right you wish to exercise.
5. Any additional documentation to help locate your data.

G. WITHDRAWAL OF CONSENT FOR PERSONAL DATA PROCESSING You may withdraw your consent for Calea Tulum to process your personal data. However, doing so may result in the termination of services that require your information. Requests must be submitted in writing to the Personal Data Compliance Department at the address or email mentioned above. H. DATA SECURITY MEASURES Calea Tulum implements security measures to protect your personal information, such as:

• Restricted access to personal data.
• Secure servers in access-controlled data centers.
• SSL encryption for online transactions.

Nevertheless, no system is completely secure, and Calea Tulum cannot guarantee absolute protection against external threats. I. USE OF IMAGE For security and quality-control purposes, Calea Tulum may record video or take photographs within its facilities. Your image may be used for security and crime-prevention purposes. J. ELECTRONIC MEDIA AND COOKIES Our website uses cookies to enhance user experience, analyze site activity, and personalize services. Cookies help us:

• Recognize returning visitors and provide a personalized experience.
• Analyze website traffic and optimize content.
• Remember user preferences to improve navigation.

You can manage cookies in your browser’s settings. However, disabling cookies may affect certain website functions. K. CHANGES TO THIS PRIVACY POLICY Calea Tulum may modify this Privacy Policy at any time. Any material changes will be announced on our website.

Last updated: March 7, 2024 By using our services, you acknowledge that you have read and accepted this Privacy Policy. For any inquiries, you may contact our Personal Data Compliance Department.